Historically, Hip Hop has enjoyed great success in crossing over from music to corporate branding. Artists seek to utilize their image as a means to promote the good, the bad, and at times, the indifferent. A timeline that dates back as far as Run DMC and Adidas Superstar trainers, to Jay-Z and his self-branded sneakers (S.Dots) and clothing range, Rocawear, that ultimately sparked a Hip Hop revolution, something that Curtis Jackson and G-Unit took to a whole next level.
The latest in a long line of commercial exploitations see’s Young Money rapper, Nicki Minaj, land a nail polish deal. Will this aid in the search for World Peace? Absolutely not. However, it will in fact catapult the already controversial artist far beyond the reaches of other female Hip Hop emcees in terms of marketing appeal. Set to be released in 2012, each colour will be named after one of the rap stars songs, and if this latest piece of marketing brilliance is anything like her Lipstick line, then she is in for a nice tidy sum.
